Windhoek – Popular music video channel Trace has partnered the Women in Music South Africa organisation to collaborate on projects to advance gender parity and women’s visibility in the South African music industry.
The multi-faceted partnership includes a virtual event on a date to be announced date, as well as a joint mentorship programme, amongst other initiatives.
The venture will see the duo exploring ways of amplifying and supporting women working across the spectrum of the music industry.
Valentine Gaudin-Muteba, Trace MD for Southern Africa and regional director for Anglophone and Lusophone Africa, said the partnership was a game-changer.
“This partnership is something we truly care about as it aligns with our mission to empower our youth to ‘stand up and shine’. We are also passionate about gender parity, by ensuring that our channels equally play and promote women and men artists, alike. This partnership allows us to continue to make a difference in our industry, by contributing to real change,” Gaudin-Muteba said.
Women in Music South Africa advances awareness, equality, diversity and cultural aspects of women in the industry through education and empowerment initiatives.
“This is an exciting partnership for us, as we are seeing that there is a strong need for more women creatives in the music video space to level the playing field. Collaborating with Trace will ensure that we provide our members with education, support and resources on how to create and release good quality music videos,” said chair of Women in Music South Africa, Tumi Mogapi.