SA's Black Coffee, plays a significant role in the fight against COVID-19

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Thando Mnkandhla

Windhoek- Prominent South African DJ, record producer and songwriter, Nkosinathi Innocent Phumulo, famously known as DJ Black Coffee, has fundraised over half a million South African Rands (over 31 000 USD) to aid different organisations that are fighting against the Covid-19 pandemic in South Africa.

After announcing on social media in early April 2020 that he will commit to a residency of livestream sessions to raise funds and build awareness for foundations that are caring for the vulnerable and supporting medical staff on the frontline, the house music guru immediately got to task.

The Guinness world record holding DJ promptly delivered his first livestream session, running under the theme, #HomeBrewed, named after his album that was released in 2016, which contains smash hits such as "Juju" featuring long time friend and collaborator, Zakes Bantwini, as well as, "Garden of Eden" featuring soul and RnB singer-songwriter, Zonke.

In that debut episode, he created a GoFundMe page to collect funds for the Solidarity Fund of South Africa, which aims to detect, prevent, care and support those affected by this coronavirus. He raised over 90 000 Rands for the general public, civil society and private sector platform.

 

The international multi award winning hit maker continued streaming for a noble cause, with his next episodes helping to canvass towards CoronaCare for South Africa, who are assisting in keeping a widespread of small organisations running, that aid in bringing basic necessities like water and food to those in true need of such in the country, as well as, Save a Business, who are dedicated to granting financial relief to various small South African businesses in need, at this critical time.

In the midst of beseeching for his fellow countrymen, he also took part in the One World: Together at Home virtual concert, and together with Delilah Montagu gave a special performance of their chart topping, international hit song "Drive", which also features renowned DJ and record producer, David Guetta. The event, which was done to raise funds and show support of frontline workers, raised US$127.9 million and also saw performances from fellow South African artists, Cassper Nyovest and Sho Madjozi,as well as the Nigerian Afro beat maestro, Burna Boy.

He also teamed up with vivacious on air personality and business woman, Minnie Dlamini-Jones, Jaguar Land Rover(South Africa) plus the South African Red Cross Society to support their #FeedingSATogether initiative of feeding those in need. This particular episode was made more special by a special appearance from acclaimed American record producer, Swiss Beatz.

 

Black Coffee continued going strong with music and generosity, as his missions included KFC-South Africa, in aid to their Add Hope Foundation and to the Gift of the Givers, whose Covid-19 response includes getting the needed medical supplies to the frontline workers, as well as providing basic food and water supply to those who cannot provide themselves such. For his last confinement dance and seventh episode grand finale of the #HomeBrewed livestreamed sessions, the "We Dance Again" hit maker teamed up with FoodForward SA to help feed the less privileged.

After a successful run of the #HomeBrewed livestream sessions, Black Coffee took to social media and posted on his official Facebook page a heartfelt message thanking all who made this initiative a success, from the essential workers, those who watched from home and moreso, and those who made the much needed donations. It is in this message that he also announced that more than half a million ZAR (31 000 USD) was raised to support those in need.

Upon sharing this game changing news, Coffee said this deal is important not because it is about him but about what it means to the collective SA music community and the music ecosystem. He added that it is also about changing the narrative from that of what was a highly exploitative system to one of renewal and fairness. The talented Dj stressed that with Gallo being one of the greatest companies in the world a new equitable African music narrative should be built, in an environment where the artist thrives

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