By Sharon Khavu
Windhoek - Last year in October, the American star had a show in the country at Independence Stadium, where he shared the stage with Namibian musicians including Freeda, Tate Buti, Swart Baster, Young T, TKB and Maranatha.
The show was, however, a flop and probably recorded the lowest turnout for an international act. The disastrous show did not, however, stop his song ‘Distance’ from making noise in the streets of Windhoek.
Omarion, born as Omari Ishmael Grandberry, seems to be falling in love with Africa following his hit song ‘Distance’, which he shot in South Africa.
The concept of the video has a reflection on the beauty of African nature as giraffes, zebras, elephants and rhinos are seen on the establishment shoots. The aerial shots of the mountains, the vast savanna and green grass symbolise livelihood while the cutaway shots show an appreciation of the environment.
Omarion is seen entering a traditional homestead, which is typical of the Zulu tribe in South Africa.
He gets in the traditional King’s palace where he is seen coming out wearing a leopard skin, traditional crown and shield worn by the Africa royal family.
Unlike some of his videos where he is seen with American ladies in modern outfits, in this video, he is with Zulu women in their traditional outfits doing their traditional dances.
The video has a unique blend of African visuals on an American musical concept and currently, it has 25,907,955 views and 234,000 likes since October 2017.
This year, he moved from the African musical concept to African-American musical collaboration where he worked with Diamond Platnumz and Tiwa Savage from Tanzania and Nigeria, respectively.
With Diamond Platnumz, the two did a song ‘African beauty’ where Omarion is singing the bridge and chorus in Swahili: “Penzi twalipamba Ngonjera, huba kama Tanga Segera, kwa viuno vya baikoko, kutoka Manzabee , picha twa zitwanga kisela, post Insta wanga kuwakera, baada ya chali kimoko…” (Foolish weird in the subtitle, cave like Tanga Segera, at the waist of the apostolic, from Manzabee, images are tagged, post Insta Carpet Cleaning, after that momentum). The video was applauded globally on YouTube three months ago and currently, it has 17,528,890 viewers, 103,000 likes and 7,700 shares. It has a combination of an African and American beauty of women.
Its concepts have an appreciation of the feminine beauty of dark-skinned women, who are seen wearing African accessories on modern American outfits. Omarion’s lyrics on the song imply that Africa has the type of women he has been looking for and how he is in love with the African beauty: “Found the world, girl I have been looking for yuh, I think I might just find yuh in Africa....(am in love with you girl)”
Two months ago, the American talent released his song with Tiwa Savage ‘Get it now’. ‘Get it now’ video already has 7,273,384 views and 86,000 likes. It is receiving applauds across the globe on social media.
Omarion is a former frontman of the B2K musical group that originated from Los Angeles, USA. The group made hit songs such as ‘Girlfriend’, ‘Bum Bum Bum’, and ‘What a girl wants’.
African-American musical collaborations are on the rise and among them are: Diamond Platnamuz and Neyo ‘Marry you’; South Africa’s Cassper Nyovest and Jason Derulo ‘Colours’.