New series sparks interest in SA tourism

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Cape Town - South Africa’s Glamping Adventures is launching “Traveling Again”, a TV series showcasing the country’s tourism attractions.

The show also celebrates South Africa’s cultural diversity as an initiative to get people traveling again after six months of lockdown.

The trailer of the 13-episode series was released last week on digital platforms such as YouTube and Vimeo, eliciting positive reviews from viewers.

The series is led by Glamping Adventures CEO and co-founder Gugu Sithole, with award winning director Davison Mudzingwa helming.

“Traveling Again” follows Sithole’s quest for authentic South African experiences, while giving insights into how COVID-19 has changed society.

In an interview with The Southern Times, Mudzingwa said the show was different from his previous work as it was an immersive experience.

“We have seen a lot of travel projects about the country but what makes this different is a deliberate celebration of South Africa’s topography and cultural diversity in the now clichéd ‘new normal’ following the COVID-19 pandemic,” said Mudzingwa.

He said each episode was 24 minutes long, which was standard for television broadcasting.

Mudzingwa said in acknowledgement of the fact that South Africa’s tourism was anchored by foreign travellers, the series would initially be released online.

“We also want to enhance domestic tourism. As such, we are in the pipeline of liaising with the community TVs and radio stations to sensitise locals on places they can explore,” he said.

Sithole weighed in: “Being a player in the tourism sector, we decided to be at the forefront of reviving the sector by telling authentic stories of the country. Our aim is to make people identify with genuine lived experiences and relatable journeying in tourism. We need to ensure that anyone can see him/herself on the journey and pack their bags too to experience the country.

“Key to this series is showcasing some gems in rural communities. This is anchored on a new tourism paradigm by the government. In a Tourism Sector Recovery Plan draft, South African Tourism emphasises on the need to promote rural and dorpies tourism.”

The pilot episode was filmed on the Wild Coast and the rest of the series centres on Drakensberg, Midlands Meander, the South Coast, Mpumalanga, Limpopo, North West, Northern Cape and Western Cape.

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