Meet the woman behind ‘Anaka lipstick’

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Sharon Kavhu

For her, making lipstick was a way of redefining her beauty after surviving breast cancer.   

Prisca Maguranyanga Chireka, who was diagnosed with breast cancer in 2013, went through chemotherapy, which distorted her natural beauty and robbed her of her confidence.

As a way of her comeback, she launched her first beauty collection called Anaka Beauty Redefined, which has a lipstick range that has become common in the Southern African Development Community (SADC) region.

In an interview, Chireka told The Southern Times that on her comeback, she became passionate about making other women feel beautiful despite all setbacks in life.

“Every woman needs to feel confident and beautiful regardless of all their setbacks in life. For me, I was diagnosed with breast cancer in 2013 when I was pregnant. The chemotherapy started two weeks after and it was done in a period of three months, the treatment took away my confidence and distorted my natural beauty.  This has made me develop a passion for making other women look confident and beautiful,” said Chireka.

“My Anaka Beauty Redefined project is meant to reach out to all women who want to redefine their beauty. It could be that they have gone through some setbacks or ageing.”

Chireka, a Zimbabwean businesswoman based in the United Kingdom, launched the Anaka Beauty Redefined project October last year.

She is passionate about beauty and is currently selling her lipstick range in Botswana, Zimbabwe, South Africa and Zambia, where she has distribution sites and other countries in the region import from these four countries through DHL.

Lipstick has a way of instilling confidence in a woman. It is one of the essential features that determine whether one has properly done her make-up or not.

They come in different textures, types and brands.  Many women in the SADC region have a better appreciation of lipstick that does not stain or smudge after a meal. Such lipstick is grouped under ‘watermark’, it creates a smoothness feeling on one’s lips.

Among the watermark lipstick, Anaka products are arguably the most common within the region.

According to Chireka, Anaka’s mission is to redefine beauty and support people in the exploration of their uniqueness, and their journey to self-love.

She said: “What could be more fulfilling than expanding the definition of what beauty is, and helping individuals to recognise their own beauty?

“Gone are the days when beauty was defined in a few words. We are pushing the boundaries of extreme beauty. Anaka is challenging the status quo and opening up ideas and definitions of beauty to embrace even what we perceive as our imperfections. Beauty should not be a waist size, an eye colour or the latest fashion trend. It should not be so easily defined. It is limitless and Anaka is redefining it.”

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