Windhoek - Born as Martin Morocky, Namibian celebrity muso, The Dogg has rebranded to King Tee Dee saying his new brand is meant to put his music on the global platform.
The Namibian artist told The Southern Times last week that his new brand will see him tilting to Afro-pop music where he will be doing more singing than rapping, and more continental musical collaborations to represent Africa on a global platform.
He is set to fully reveal the King Tee Dee brand at the annual Mshasho Festival scheduled for 28 September.
King Tee Dee, who has been in the music industry for over 15 years, made his way to fame with Kwaito music. His debut album, ‘Shimaliw Osatana’ (which means money is evil) was one of the first full-length Kwaito albums in Namibia. This made Kwaito his trademark even though he diversified to hip-hop and house music later on.
He had his brand ‘The Dogg’ for 15 years and parted ways with it last year on September 29 with a farewell Mshasho Concert at UNAM Stadium.
The event was graced by Tanzanian star Diamond Platnumz among several other artists.
As confirmation to the impact of his music, the show lived up to expectations as about 20,000 people could not get enough of King Tee Dee’s act.
Soon after the farewell gig, King Tee Dee started working with Platnumz on a single, which was released this year, ‘One I love’. The song which is part of his rebranding is currently making waves on the international platform and has expanded his fan base.
“I am happy that I have worked with Diamond Platnumz on ‘One I love’ because it is also part of my rebranding.
Platnumz is one of the biggest artists in our region and he is making strides on the global platform.
The song we did has widened my fan base, as it is also receiving an overwhelming response from Platnumz’s fans,” said King Tee Dee.
The Namibian talent plans on doing new collaborations both locally and internationally to widen his new brand’s influence. He said he is already working on a musical collaboration with Nigerian singer, Runtown.
According to King Tee Dee, new musical genres in collaborations are exciting for him because they bring new experiences and challenges to edify him.
Rebranding as an artist may come with a lot of resistance from followers, but for King Tee Dee his fans both locally and internationally have already adjusted.
King Tee Dee is one of the big names on the music scene in southern Africa. This is confirmed by the fact the M-Net - a subscription-funded television channel that broadcast fr0m South Africa ‑ approached him to document his life.
“The series is likely to be 12-13 episodes long. I didn’t approach them but they came to me. It just shows how hard work is paying off,” he said.
Besides being a musician, King Tee Dee is also a businessman. He is currently running a clothes shop in Windhoek as well as a Lounge in Ondangwa.
He is also known for giving back to the community through his charity programmes. Last year, he gave part of the proceedings from his farewell Mshasho gig to UNAM as tuition fees for less privileged students.
His heart for helping others has seen him grooming Namibian artists such as Young T, Chester, Kp Illest, among others, under his Mshasho record label.
While many know him for his diligence in business and musical career, King Tee Dee is also a family man with two children and is currently expecting a third child.
He is excited to be expecting a new member to the family as he could not keep it to himself and announced it during a press briefing of 28.09.19 – The Revelation of King Tee Dee.
“I am so excited that my beautiful wife is expecting, and I hope this time it is a boy,” he sarcastically said.
King Tee Dee was born in exile in Zambia in 1983 and he returned to Namibia in 1989. In 1997, he moved from the village of Onayena to Windhoek, where he did his secondary education.
After finishing high school, King Tee Dee enrolled for a science degree at UNAM where he left after one academic year to pursue a career in music.
After his debut album in 2004, he later released albums such as ‘Take Out Yo Gun’ (2004), ‘Introducing TeeDee’ (2006), ‘This Is My Time’ (2009), ‘The Power of 7 – Elevating Elevators’ (2010), ‘The Deception’ and ‘Live or Die’ (2013).