Historic indigenous Africa car unveiled

news-image

From Savious Kwinika in Johannesburg

Johannesburg - A new African car brand was set to debut at the
continent’s biggest motor show in South Africa this week.

Known as Mureza (Shona for flag), the car was to premier at the Automechanika
Johannesburg scheduled for Wednesday to Saturday.

Mureza initially has a joint venture with the SAIPA Group in Iran for
platform-sharing and the supply of some of the other major components.

The venture aims to expand to several African countries and providing
much-needed job opportunities.

Initially, Mureza Auto Company was looking to building up employment at
Rosslyn, Pretoria, to 1 000 people, producing 10 to 35 units daily.

Assembling is to start early in 2020.

Mureza’s ultimate objective is to “design and manufacture vehicles in
Africa for African drivers”.

The first model, the Prim8 (pronounced Primate), is a
crossover/hatchback which will be assembled initially from SKD kits in
the Automotive Supplier Park in Rosslyn, South Africa, and later at the
Willowvale assembly plant in Harare, Zimbabwe, and in the ex-Hyundai
plant in Botswana.

Funders in the United Arab Emirates (UAE) are backing the project.

Tatenda Mungofa, one of a group of Africans from various countries who
are driving this ambitious project, conformed the upcoming debut of the
car.

“The word Mureza means 'Flag' and we want to be the flag wavers for an
indigenous African motor industry,” Mungofa said.

“We want to be like Henry Ford who replaced horses with affordable cars.
In our case it will be replacing imported used cars with affordable cars
made in Africa.”

The Prim8 uses a 1.5-litre petrol engine developing 87kW. It drives the
front wheels through either a five-speed manual or CVT transmission.

The target is to offer the fully equipped top model at between R180 000
(US$12 200) and R200 000.

The comprehensive specification of the top model includes keyless entry,
7-inch touchscreen, Bluetooth, satnav, reversing camera, cruise control,
parking sensors, audio system, air conditioning, power-adjustable
driver's seat, four airbags, electronic stability control, ABS brakes
and tyre pressure monitoring.

The initial local content target is 40 percent with significant
increases in the short to medium term

Mungofa said Mureza Auto Company would engage with the people selling
used imports to retail new models.

They would appoint independent servicing outlets in the various Southern
African countries that they are targeting as a first step for the new
company.

“Here in South Africa we are also looking to sell our various Mureza
models through used vehicle outlets instead of setting up new car
franchised dealerships. Online selling will be important for us too,"
Mungofa added.

Mureza has an ambitious product plan which starts with adding a half-ton
pick-up, a sedan and high-riding mini-SUV off the Prim8's X100 platform.

– CAJ News

LEAVE A COMMENT

Comments

image

Poachers have broken into Botswana’s p Read more...

10 Aug, 2018 at 01:58 PM

image

In a sign that Botswana is likely to cli Read more...

02 Jul, 2018 at 09:26 AM

image

DAR ES SALAAM - DIRECTIVES on online for Read more...

02 Jul, 2018 at 01:24 PM

image

Gaborone - Poachers have broken into Bot Read more...

04 Feb, 2019 at 07:35 AM

image

SADC leaders meeting in Tanzania this we Read more...

19 Aug, 2019 at 01:51 PM

image

Indications that vast amounts of money l Read more...

11 Dec, 2019 at 08:47 AM

image

Windhoek - Namibian President Hage Geing Read more...

06 Dec, 2019 at 12:53 PM

image

The new wind of change blowing across Af Read more...

06 Dec, 2019 at 12:50 PM

image

Mashudu Netsianda Elections held in Na Read more...

06 Dec, 2019 at 12:48 PM

image

The prompt arrest and initial court appe Read more...

06 Dec, 2019 at 12:43 PM

image

Windhoek - Tanzania has been outperformi Read more...

24 Sep, 2018 at 09:29 AM

image

Johannesburg - The year ahead will be ke Read more...

28 Jan, 2019 at 09:44 AM

image

Lusaka - Amid myriad criticisms from soc Read more...

14 Dec, 2018 at 06:28 AM

image

The travelling exhibition “Usakos – Read more...

20 May, 2019 at 02:21 PM

image

Heads of state and ministers who travell Read more...

30 Jul, 2018 at 02:01 PM