Gaborone – Botswana’s football authorities have created a taskforce that should lead the reshaping and professionalisation of the domestic league.
Headed by former FIFA Development Officer, Ashford Mamelodi, the Botswana Football Association and Botswana Premier League last week said they wanted the local game to quickly become commercially viable.
BFA president Mclean Letshwiti said Mamelodi would engage Premier League clubs from June 30, 2020 to July 31, 2020 on the various elements of professionalization, including governance and marketing.
Letshwiti said the league had 16 teams with different strengths and weaknesses, but he was confident that the shared desire for a professional league would ensure the transformation process would progress satisfactorily.
“We must understand that transformation means we can't have societies in a business environment like football. The agenda is to move clubs to be more aggressive in ensuring they are run for business purposes,” said Letshiti.
Mamelodi last week said, “We are going to unlock the potential of our game and we must not be apologetic about it. We started (this) journey because we want to see growth in our game. I regard football as a serious business and want to see the beautiful game grow.
“My board and I strongly believe that clubs must be corporate and run as business and this is why we believe the transformation of the game lies in our clubs being businesses and following the Club Licensing Manual, which has proven to be a catalyst to professionalism and ensuring commercialisation value in our clubs.”