Cricket SA announce SABC as exclusive broadcaster of T20 league

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Pretoria - Cricket SA (CSA) and the South African Broadcasting Corporation (SABC) on Tuesday announced an exclusive partnership for the new 2018 T20 Cricket League.

The partnership gives the SABC exclusive official broadcast rights for the Sub-Saharan region.

The deal is covered by a memorandum of understanding (MoU) that will run for the next three years.

“This is a landmark moment for cricket in South Africa,” said CSA Chief Executive Thabang Moroe. “For the first time, South Africa’s premier public broadcaster will have exclusive rights to a major cricket event and this is very much in line with CSA’s vision of making cricket a truly national sport of excellence that is accessible to all.

“CSA said the new 2018 T20 Cricket League is a high-profile sport event that will assist the SABC to regain its credibility.

The Group Chief Executive Officer of the SABC, Madoda Maxakwe further stated, “The SABC treasures the good relationship that we have with CSA, which enabled the two parties to enter into this ground-breaking partnership. 

It is a perfect deal, as it fits into the SABC’s business strategy of increasing audiences and revenue, delivering compelling and entertaining content and diversifying revenue streams. The deal is, therefore, one that is mutually beneficial both to the SABC and CSA.

“The T20 Cricket League will be played between during November and December and will be live on SABC 3 and Radio 2000. 

Umhlobo Wenene FM will also broadcast some of the matches live.

The CSA and the SABC will shortly announce further details of the T20 Cricket League, including hosting venues and fixtures. - Nampa/ANA

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