Collabos . . . Jah Prayzah does not pay, says manager


Collabos . . . Jah Prayzah does not pay, says manager

THE SouthernTIMES Mar 20, 2018

    Sharon Kavhu

    Harare – Jah Prayzah’s manager, Keen Mushapaidze, has dismissed rumours that his artiste pays other international musicians for collaborations saying it is his talent and profile that makes it easy for him to get the collaborations.   

    Following the release of Jah Prayzah’s song ‘Angel lo’, which features Jamaican reggae icon Jah Cure, there were allegations that the ‘Kutonga Kwaro’ hitmaker pays international artistes for collaborations.

    “Jah Prayzah does not pay international artists for collaborations.  It is his solid musical profile and trail of work which makes him get the opportunities for such collaborations,” said Mushapaidze.

    “When he did the song ‘Angel lo’ with Jah Cure in January, which was released last week, he only incurred the travelling costs to Spain where they recorded the song and shot the video.

    “His public relations manager, Shaleen Nullens, who is based in South Africa brought the idea for the collaborations and we welcomed it. She did the communications with Jah Cure and when she approached him, he already had a background of Jah Prayzah’s music, which he appreciated. As such, it was not difficult to liaise with him about the collaboration. 

    “In fact, he was also excited to collaborate with Jah Prayzah.”

    He said Jah Cure was also impressed with the trail of Jah Prayzah’s products with other international musicians such as Diamond Platnumz (Tanzania), Davido (Nigeria), Mafikizolo (South Africa) and Yemu Alade (Nigeria), and this made him keen on collaborating.

    According to Mashapaidze, Jah Cure was so mesmerised with Jah Prayzah’s following, which cuts across all the regions on social media that he did not take time to make a decision.

    The song ‘Angel lo’ was recorded by Tamuka Studio (Zimbabwe) in Spain where the video was also recorded by Javier Peres from Spain and it was edited in Zimbabwe by director TeeKay.

    “The concept of the song was originated by Jah Prayzah with the month of February as the month of love at heart. When the concept was made, we sent the framework to Jah Cure who was in Spain during that time. We then went to Spain and worked on the song for three days and it was released on Valentine’s Day. We did not pay Jah Cure for the collaboration,” he said

    “The same transpired when Jah Prayzah collaborated with Davido, Diamond Platnumz, Yemi Alade and Charma. All these international artists were not paid to collaborate.”

    Mashapaidze urged artists across the region to strive towards producing music of high quality that can sell internationally as a way of opening doors for international collaborations.

    He, however, said there are some artists who may be asked to pay to collaborate with international artists maybe because their music and history may not be dominant enough for the international artists to just agree without a cost.

    “Those international artists also want to collaborate with prominent musicians in Zimbabwe or any other SADC country for them to widen their audience,” he said.

    Meanwhile, there have been some mixed views over the video of the song ‘Angel lo’, as some applauded the collaboration while others criticised Jah Prayzah.

    In an interview, Zimdancehall producer, Arnold ‘DJ Fantan’ Kamudyariwa from Chill Sport said:

    “That song is a good one, it is putting Zimbabwe music on a global platform. It is marketing our musical culture and it has high quality that can compete in the global music market.”

    In a separate interview, MC Cut, a rapper from Harare of the ‘Zvidhori’ fame also said ‘Angel lo’ is a great song and the video is wonderful.

    “I really like how Jah Prayzah collaborated with Jah Cure.  Such concepts help artists to explore different genres and styles. When you do a collaboration there are always things to learn from one another,” said MC Cut.

    However, some people felt like Jah Prayzah reduced Jah Cure’s standard by doing a song with him while others criticised Jah Prayzah’s tone when he sings in English.

    On social media they posted: “Jah Prayzah should not sing English lol lol lol,” Hoffie Jay.

    “Jah Prayzah adzikisira level ra Jah Cure (Jah Prayzah has reduced Jah Cure’s standards),” said Tafadzwa Mazhindu.

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