Chimu tells NAMAs to shape up or ship out

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Melba Kaure

Windhoek – Former Namibia Annual Music Awards (namas) winner, Erna Chimu wants to see an improvement in the organisation of the music spectacle.   

During an exclusive interview with The Southern Times, she called on the organising committee to either pull up its socks or pack and leave.

“I think that the NAMAs committee is the eyes and ears of what is happening in the industry and should, at all costs, avoid putting people in categories in which they don’t belong. This is a big joke. If you claim to be a certain genre artist, then stay in your lane,” she said.

“They don’t do justice to the reggae category because it’s for the Rasta men. I think that the NAMAs committee needs to stop playing buddy, buddy and let the best win and not the artist because of their reputation.” 

“Rome wasn’t built in one day, but it’s been years that this event has been organised and by now they can learn from their past mistakes. Unless we stop fighting and complaining and do something, then fire the committee already.”

“Many good albums were released but they didn’t get nominated. What exactly are they looking for, original or ‘bubble gum’ music? Are they rewarding people that copy other people’s songs and change the lyrics, or what?” Chimu said.

Chimu won the 2014 NAMAs Female Artist of the Year award and admits that the winning has boosted her career.”I think many people got to hear of my existence only that night but forgot that I was in the industry all these years. I got good exposure from it,” she said.

The songbird was awarded the Akademia Award, which would further broaden and market her music globally after the regional programme directors recently met to discuss the placement of her song – “Telewaniba” (San version) on several Berkshire Media Group radio stations.

After hearing the song on Reverbnation.com (an online music website), the directors decided to place the song in rotation on 10 major stations targeting different geographical regions to test listeners’ response as from April 6.

“I never thought I stood a chance but as time went by, they informed me that my song was among five billion songs, which were entered globally. It was among the first 150,000, scaling down to 10,000 until it reached the top 10 and later number one. I am happy more people can now listen to my music,” narrated an ecstatic Chimu.

Although the award did not come with any prize money, she claimed that more radio stations will play her music and give her an opportunity to be heard by many.

“All of these stations have substantial listener bases and can significantly elevate my exposure as an artist.”

“It’s more than just an honorary distinction. It is the beginning of a robust campaign to market my song to a wider audience and my music will gain more recognition,” said Chimu.

The 2018 edition of the NAMAs is scheduled for April 28 in Swakopmund.

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