Bikini launch to boost women empowerment

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By Ibilola Odunlami

Windhoek - Since summer body season is just around the corner, many women might already be on the hunt for the perfect new bikini.

This is where ExotiqSwimwear comes in. Formed by three previously disadvantaged women, ExotiqSwimwear is an up-coming swimwear brand that aims to empower young models of different sizes, ethnicities and backgrounds.

The brand is owned by Natasha Nghilukilwa, Alma Negonga and Winnie Nghilukilwa, all doctors in their early 20s who believe it is possible to have a multi-career and want to empower other women to believe they can too.

The brand will be launching its first “Caribbean Fever” fashion show in Namibian’s capital, Windhoek, on 1 September 2018. The owners are for now concentrating on bikinis that are up-to-date with the latest swimwear trends.

“We feel nervous, but we are excited at the same time and very confident that it will turn out great,” said Natasha.

According to Natasha, the project was inspired mainly by what spoke to them as women. Of course, what could be more feminine than a cute bikini? In addition, the ladies were trying to expose other women to their bikinis. Later on, however, it became clear that a lot of plus-size or thick women tend not to feel comfortable wearing bikinis because they feel like they will be judged.

“So our aim later became that we wanted to expose models of different sizes and ages to what we have to offer and also just to show them that you can have a multi-career as a young woman, it doesn’t matter where you come from,” said Natasha.

One of the socio-economic objectives of the brand is to establish a conducive environment for other young entrepreneurs and expose models to the professional business world.

This includes showing models how they can possibly run a modelling agency and improve their industry related business ownership skills.

In addition, the ExotiqSwimwear initiative aims to show models how it is possible to run bigger marketing projects, such as their own fashion shows, and not just marketing through online advertising and social media.

Currently, ExotiqSwimwear operates from Windhoek, but there are plans to spread to different towns in the country in future.

“We would love to open up a shop in the coastal part of Namibia, like Swakopmund or Walvis Bay, because the beach is there and bikinis would really come in handy,” stated Nghilukilwa.

The show starts at 18h00 sharp and tickets will be sold for R250, which includes welcoming drinks and finger food. The event will take place at a local hotel and guests are advised to dress in “Royal Caribbean” to match the tropical theme.

“We don’t want to give away too much about the show but we can promise a whole lot of fun,” assures Natasha.

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