Barclays Botswana starts brand shift

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Bakang Mhaladi
Gaborone
- Barclays Botswana, like the rest of the African operations, has begun a process to rebrand to Absa. Only Barclays Kenya, out of the 12 African operations, has requested more time to implement the process.
Barclays announced this year that it was selling down its 22% stake in its African business.
The process to rebrand to Absa is already underway in 12 African countries and Botswana's acting managing director, Mumba Kalifungwa last week said the shift had begun, although it is expected to last two years.
“Barclays Bank of Botswana will be renamed at a later stage, subject to regulatory and other approvals in the country. We will continue to trade and operate under the Barclays brand in Barclays brand in Botswana even though our parent name has changed to Absa Group Limited,” he said.
Kalifungwa expects the brand shift to signal the start of a new era and entrench the bank as a truly African entity.
The bank announced through a statement, that the transformation had begun after the institution officially changed its name to Absa at a ceremony held in Johannesburg, South Africa last week.
This will see Barclays ATMs, forms, branches, stationery, platforms and other assets updated with new Absa brand design.
"Our parent company has changed its name from Barclays Africa Group Limited to Absa Group Limited. Although we will still operate as Barclays, for now, this is the next step in the journey of brand change across 12 African markets, subject to regulatory and other approvals," the bank said.
Barclays Bank has subsidiaries in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, Tanzania, Uganda and Zambia.
Kenya has said it will need more time to re-brand ahead of the June 2020 deadline.

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