Johannesburg - Challenger banks in Africa are projected to
storm ahead of their larger rivals, producing better returns as they
target underserved markets.
The ability of these challenger banks to leapfrog through technology will
cause a banking revolution on the continent, leaving traditional banks
with a less forgiving future.
This is according to Andries Brink, Chief Executive Officer of Andile
“Banks increasingly view other banks – rather than non-bank entrants – as
their main competitive threat,” he said.
“New challenger banks are now perceived as the leading competition,” brink
He said there was also a growing acceptance that companies providing new
financial technology could help banks alleviate competitive pressures.
However, traditional banks face challenges working with these companies,
because their internal procurement process is a major hurdle to successful
According to Brink, cheaper technology, the shrinking presence of
international banks and a population demanding better financial services
would cause a rise in African based challenger banks that would take the
lead from the continent’s more traditional banks and foreign competitors.
“Many don’t realise that an opportunity has arrived for African challenger
banks that could spark a dramatic change in the established order,” he
The executive pointed out for several regions, the 2009 financial crisis
was a curse that brought heavier regulation to the finance industry.
One of the consequences was a refocusing of international banks’ core assets.
“Due to regulation, they’ve been forced to look at how they allocate
capital within their global banking operations,” Brink said.
As an advantage, challenger banks can be more agile and focus on specific
services, which reduces their regulatory burden, according to Brink.
“They have the flexibility to move with small yet active markets.”
Large international banks, Brink added, are sometimes too big to succeed
in nuanced markets.
“But local challenger banks have the attitude, the grassroots view and the
ability to move fast.”
Since challenger banks do not have enormous legacies of established banks.
They can leapfrog competitors without the restrictive technical debt,
Brinks said, adding challenger banks were characterised by their ability
to focus more closely on the customer journey.
“Their access to technology galvanises that advantage.”
Brink said challenger banks were not “a fad or a blip” as many were
attracting significant investments, motivated by their nimble nature due
to lack of technology legacy.
“This shouldn’t be understated: technology is arguably any financial
institution’s biggest expense - even more than staff costs - due to the
regulatory complexity that has to be navigated.”
According to the 2018 Temenos survey, banks cite challenger banks as their
top competitive threat, which is higher than other incumbents and fintech
Brink said as big banks focused their energies elsewhere, an entire
continent with a booming population and many unbanked customers and
underbanked corporates demanded attention.
According to the Global Finder Database, 66 percent of Sub-Saharan
Africans did not have a bank account in 2014.
“This is a huge opportunity, a place where small banks can take the lead
and win over customers. The game has changed. The technology is accessible
and moving faster than ever,” Brink said.
– CAJ News