Zimbabwe is set to host the inaugural Miss Culture Worldwide event that is aimed at promoting culture, heritage and tourism.
The pageant, which is organised by the Destination Marketing International School, will be held this October in Harare.
Miss Culture Zimbabwe president Hillary Vella told The Southern Times that Miss Culture worldwide will boost the country’s tourism sector.
“Miss Culture Worldwide is a new product which is meant to market Zimbabwe by increasing sales in tourism, heightening global energy, visibility and also boosting confidence in investment,” he said.
Vella said at least 50 countries will be represented at the pageant.
“We have 50 countries participating and these include Namibia , Botswana , Rwanda , Nigeria , China , Angola , Ethiopia, Rwanda , Italy , Mexico , Canada , Portugal and Malaysia. The criteria we are using for contestants is that they must be between the ages of 17 to 26. They must be eloquent, creative and a good culture ambassador,” he said.
He said auditions will be held on 21 July to select Zimbabwe’s prospective cultural ambassador.
The pageant enhances the use and promotion of traditional and contemporary culture, advancing the betterment of societies globally.
Beauty pageants have over the years proved to be a magnet for tourism.
Zimbabwe’s tourism sector is expected to grow by more than 20 percent this year, due to renewed confidence in the destination fostered by the recent change of government.
The tourism sector is an acknowledged economic pillar that has registered significant growth. The volume of tourism traffic into Zimbabwe has improved from $1, 7 million in 2012 to $2, 1 million in 2016.