Maseru – Selmor Mtukudzi, daughter of the late Zimbabwean superstar and national hero, Oliver Mtukudzi, has released a new 10-treack album titled Ndagarwa.
The second after her father’s death, the album is available on online platforms such as iTunes for just US$1 per copy, which Selmor says is “working wonders”.
Her first studio album after Tuku’s January 2019 death, Dehwe reNzou, came in January 2020.
Given her father’s stature, one would think Selmor is under pressure to perform. But she says that’s far from the case.
“I never allow any pressure on myself when I’m in the studio. All I concentrate on is producing the best music I can at that time. So, since my father died, I have just been writing a lot of music and putting it out. It’s been some form of therapy for me,” Selmor told The Southern Times Arts.
“The new album is basically about my life experiences. A lot has been happening lately with the pandemic and all so it’s a mixed bag of emotions and messages to do with love, loss, greed and wisdom among others.”
Unlike the average musician who immediately uploads their music onto YouTube for free access, Selmor has remained steadfast to selling it on platforms like iTunes. Even Dehwe reNzou still has just a few tracks on YouTube. And this time around, she is selling the new offing for just US$1 or the equivalent in local Zimbabwean currency sent to her mobile money account.
“Selling music online has been really good. I have always sold my music online although this time around I just made it a whole lot cheaper to cater for some of the people in Zimbabwe who may not have access to iTunes or Amazon but would still love to have the music. So, we are selling the album for US$1. We have actually sold more doing it this way than the previous years.”
Apart from music, Selmor has also been busy with ambassadorial deals and entrepreneurship activities. Among others, she is currently the brand ambassador for Mama Money, an international money transfer company with a footprint in Africa, Asia and Europe.
“I am extremely proud to be associated with Mama Money, especially because of what the company stands for. The company wants to help people and that matters to me so much. The corporate sector in Zimbabwe and South Africa has given me amazing support especially and I am super excited to see what the future holds.
“My sisters and I had been toying with the idea of opening a grocery store for years but never had the time as we were busy with performances. When the pandemic hit, we suddenly had plenty of time to do it, so we went for it. Our Domboshava shop is doing really well and we are hoping to open more branches soon,” Selmor said.
With the festive season setting in, Selmor already has a packed calendar.
“We are almost fully booked for the festive season. We have many shows even during weekdays, I guess people had been starved, so everyone is going all out this time,” she said.