Johannesburg – The Annual Front Office BPO Omnibus Survey has named South Africa as the winner of the Most Favoured Offshore Customer Experience (CX) Delivery Location for 2021.
The award means South Africa is rated the top global location for business process services.
After three consecutive years coming out second placed, South Africa this time emerged tops as the number one preferred front office CX offshore location globally.
The award was received this week by the country’s Global Business Services sector CEO Mr Andy Searle.
“Competing alongside established global giants such as the Philippines and India and closer to home, Egypt, with many emerging and strengthening offshore locations included in the running has left us honoured as 2021 first place recipients and we are exceptionally appreciative of this acknowledgement,” said Mr Searle.
The business services sector includes call centres, technical support, and back and front office services for multinationals and South African firms.
“The rapid expansion of business process services is a tribute to the skills of young South Africans and evidence of what South Africa has to offer as a business and investment destination,” said South African Trade and Industry Minister Ebrahim Patel in a statement.
The government has been structuring regulations to boost the services sector during the COVID-19 pandemic.
“Further support was provided by the Presidential Jobs Fund during the pandemic. Together with the department of trade industry and competition incentives, the jobs fund supported 14,300 new jobs in the sector with R1.9 billion (US$131,000) in export revenue.
“The Re-Imagined Industrial Strategy outlined by President Cyril Ramaphosa in 2019 laid the basis for growing established sectors like clothing, poultry, sugar, and steel and emerging or new sectors such as call centres, the green economy, and digital industries,” the minister added.
Deputy Director-General for Industrial Financing in the Trade Ministry, Malebo Mabitje Thompson weighed in saying: “No serious multinational company looking to enhance their back and front office work can overlook the quality and value South Africa offers. We look forward to welcoming many new investors to our shores where they will realise real value and make a real impact in our country.”