Southern Times Writer
Tshwane – There is a wave of excitement and anticipation within the entertainment industry ahead of the inaugural South African Social Media Awards (SASMAs) on November 27.
The awards ceremony, set for Linbro Park, will recognise the good work being done by social media influencers who have embraced technology as a tool to create a positive impact on the lives of ordinary people.
The SMS voting process to determine the winners, which was open to the public, closed on 15 November and the stage is now set for the winners to be announced.
SASMA co-founder Unathi Mkiva said the recipients of the awards and all those who been nominated are a shining example of how social media can be an effective platform to empower others and bring about social change.
A number of social media users are often in the news for the wrong reasons and the SASMAs seek to encourage approaches that are constructive, purposeful and are likely to assist those seeking business breakthroughs on the platform.
While all the nominees are from South Africa, social media transcends geographic, racial, cultural and social boundaries.
The platform, thus, influences users not only in Africa but across the entire world.
“South African Social Media Awards acknowledge and reward great influencers, content creators, digital tools and brands,” said Mkiva.
“In May, we invited South Africans to nominate their favorite social media personalities. The public nomination closed on 28 July and this was followed by an intensive judging process between August and September.
“We are excited about the progress that has been made so far. It has been hectic in the background, ensuring everything goes according to plan and that we deliver a night to remember. We are looking forward to the nominees walking the red carpet and receiving their trophies.”
The announcement of most popular South African song on social media is likely to be a major highlight of the awards.
Among the songs nominated for this category are Master KG and Nomcebo’s hit “Jerusalem”, Big Zulu’s “Imali Eningi”, Mapara A Jazz’s “John Vuli Gate”, Busta 929 and Mpura’s “Umsebenzi Wethu”, DJ Maphorisa and Kabza Da Small’s “Emcimbini”, as well as “Obani Lebabantu” by Gee Six Five.
Gift of the Givers, KFC Wedding, Country Duty, Save Dr Sindy and Distell Men Conversations have been nominated in the Social Media Charity Campaign category; and the winner of the Social Brand Campaign of the year will be picked from KFC, Nandos, Suzuki and RocoMamas.
The Best Influencer, Sports and Fitness Influencer of the Year, Beauty Influencer of the Year, Fashion Influencer of the Year and the Travel Influencer of the Year are some of the other categories, which number 18 in total.