China’s People’s Daily Online has launched three new versions to expand its worldwide programming to target new regions, groups, and content categories.
The three versions launched on September 2 include Kiswahili, Italian and Kazakh (Cyrillic script). People’s Daily Online reports that the new versions will provide speakers of these languages with information about China’s politics, economy, society, culture, science, and education, among other subjects.
The move is also set to facilitate mutual exchanges between Chinese people and people from the three targeted regions. The move further lays a foundation for the Beijing based-giant media house to build a multi-language, multi-terminal, all-media, full-coverage, world-class news outlet that is global in scope.
”The unveiling of the three new versions is an important step by People’s Daily Online. This will enable us to bolster further and improve our international communications capacity,” the publication reported.
According to the publication, it has, over the years, strived to adapt communication methods targeting audiences from different regions, countries and groups. ”With these new versions, we can now find better ways of telling China’s stories, and presenting a true, multi-dimensional and panoramic view of China to the world,” the publication said.
In 2020, the United Nations Educational, Scientific and Cultural Organisation (Unesco) acknowledged Swahili as a continental language destined to facilitate African integration to mark the 22nd Edition of the International Mother Language Day Celebration in Paris, France.
The language has already been accepted as an official language in the Southern African Development Community (SADC), the African Union (AU) and the East African Community (EAC). Kiswahili is also among the working languages of the East African Parliament, which is one of the vital decision-making organs of the EAC, whose member states include Kenya, Tanzania, Uganda, Rwanda, Burundi and South Sudan.
Kiswahili language gaining popularity Kiswahili has emerged as one of the languages preferred by immigrants in their foreign homes in the United States, a report by the country’s census bureau reveals. Data from the US Census Bureau spotlights African languages among the top ten fastest-growing languages spoken at home in the US. The list featured three groups of African languages; Kiswahili and other Central/Eastern/Southern African languages.
After the launch, People’s Daily Online will be available in 12 foreign languages: English, Japanese, French, Spanish, Russian, Arabic, Korean, German, Portuguese, Kiswahili, Italian, and Kazakh (Cyrillic script). – Tuko