Windhoek – Music lovers from across the continent can look forward to an Africa Day filled with exhilarating performances courtesy of an FNB Namibia-sponsored virtual concert.
MTV Base and YouTube have also announced they would hold their second Africa Day Concert, with actor Idris Elba as host.
Africa Day is celebrated every May 25th to mark the founding of the Organisation of African Unity – now the African Union – on that day in 1963.
FNB Namibia chief marketing manager Tracey Eagles last week said the music extravaganza would cover the spectrum of music from the continent as a celebration of African unity and diversity. Among artists to be featured are those from Namibia, Botswana, Eswatini and Lesotho in Southern Africa; and as far afield as Ghana.
“In the last year our brand pushed boundaries in adding value to customers’ lives in a time of uncertainty, and this was reflected in our efforts to offer relief to individuals and business, coupled with keeping our doors open as an essential service.
“Our industry-leading digital platform enabled our customers to manage their finances in the comfort of their homes – and on Africa Day we will once again utilise the digital space to bring our customers and all Africans, a concert like never before,” Eagles said.
She added that, “Many events have obviously been forced to head online, often at the expense of the experience which makes them so powerful in the first place, however we think the fusion of live performance and online interaction delivers the best of both worlds. We believe the online concert experience will open up a new musical world to all Africans.”
Some of the artist expected to perform are Top Cheri and PDK (both Namibia), Sands and Velemseni (Eswatini), KhoiSan and Mophato Dance Theatre (Botswana), Ntate Stunna and Botala ba Linare (Lesotho), and Yaw Tog (Ghana).
The first-of-its-kind Africa Day will be streamed free on the FNB Namibia Facebook page, the FNBA Namibia YouTube channel and on One Africa TV on May 25, 2021 from 16:00 CAT.
At the same time, the MTV Base-YouTube virtual concert will also be a Pan-African event featuring the continent’s elite acts performing on multiple stages.
The inaugural concert took place last year, and the 2021 edition will be hosted by
Award-winning actor Idris Elba.
“I’m committed to shining a light in African culture, heritage, and the arts. During a year when all we have all had to reflect deeply on our purpose, I’ve taken inspiration from the continent with its diversity of voices, creativity and innovation. Here’s Africa’s next global wave!” Elba said.
Alex Okosi of YouTube added: “With African music continuing to connect and inspire people around the world, the timing is perfect to shine the spotlight on the next wave of African artists that will make a global impact on music and culture.”
Among the acts expected to thrill fans are Bahati, Elaine, Blaq Diamond, Focalistic, Teni, Oma Lay, Bella Shmurda, Gyakie, Zuchu and Suspect 95.
Prior to the main event, YouTube Music is building up to the occasion with a string of performances and related events.
Performances by Sauti Sol, Fireboy DML and South Africa’s pop star Sho Majozi have been setting the tone for the extravaganza already.
The Africa Day Concert 2021 will be streamed live globally on YouTube and MTV Base on May 25.