Harare – African Union of Broadcasting (AUB) and the APO Group have partnered to provide free access to quality African content to major television and radio stations across the world.
The two this week said news items from around Africa produced by APO would be available on the AUB Vision platform for free.
“All B-roll footage and soundbites produced or distributed by APO Group and related to sports, politics and business news from the African continent will be made available to AUB members free of charge and with unrestricted news use through the AUB Platform AUB Vision,” they said in a statement.
AUB chief executive officer Gregory Ndjaka said, “APO Group produces and distributes some of the best video and audio content in Africa, “Our members and affiliate partners will now be able to access prime video and audio highlighting the biggest economic and sporting stories on the continent. This type of content is extremely valuable, and the seamless way it is delivered will make it easy for broadcasters all over the world to incorporate it in their news output.”
APO founder and chairman Nicolas Pompigne-Mognard added: “The sheer scale of AUB’s reach into the African broadcast community is incredible. No other organisation is able to pull together all the major broadcasters on the African continent and many others from further afield.”
The content will be available to AUB members in Africa as well as to sister associations, including the European Broadcasting Union, the Arab States Broadcasting Union, and the Asia-Pacific Broadcasting Union.
The APO Group says it wants to change the narrative about Africa by telling positive stories that can reach new audiences and challenge global perceptions of the continent.
APO Group’s multinational customers and partners operating in Africa regularly produce compelling content that shines a light on the dynamism of African economies, and the growth potential these emerging markets have to offer.
It is the exclusive communications consultancy for the NBA and the Basketball Africa League, in addition to being the main official sponsor Rugby Africa and an official sponsor of Team Qhubeka Assos, the only professional African cycling team on the UCI World Tour, and the annual Lux Afrique Polo Day.