Windhoek – Emmanuel Enkara and his Definition Art initiative are changing the face of the creative sector in Namibia.
While others are folding tents and hunkering down during the COVID-19 pandemic, Definition Art is re-imagining the landscape and taking arts to the people while also giving artists a means to earn money in a tough environment.
The pop-up interactive art experience was launched in December 2020 and has been growing from strength to strength, incorporating lessons on using musical instruments, paint sessions for young and old alike, wine dates, poetry get-togethers and philosophy talks.
Definition Art has been working with the ENK Institute for Public Art to take art to households and public spaces through murals, sculptures, interactive installations and creative renovations of neglected and/or unsafe structures.
More than 30 artworks produced through Definition Art have been sold via four auctions to date, benefiting at least 20 artists.
The aim, according to the people behind the drive, is to show that Namibia is “open canvas”.
In an interview with The Southern Times Arts, Enkara said, “Our biggest motivation, though, is being able to give artists the opportunity to sell their contemporary artwork and earn an income. In short, our formula is catering for the new generation. They want to see art in Namibia presented in a new contemporary way and our four-month-old business is one way to accomplish that.”
The enterprise has a partnership with Ster Kinekor Namibia at Windhoek’s Maerua Mall to screen publicly-chosen films on a “movie night” date. Among the films voted for screening by the public are Spirited Away, City of God, Ghost in the Shell and Finding Fela.
Definition Art has also raised money for the Twaloloka community of Walvis Bay, following fires that engulfed more than half of the households there; and has taken art to Goreangab’s Hopeful Children’s Centre.
Enkara hopes to franchise Definition Art, which would make the initiative more sustainable and spread it across the country and indeed the Southern Africa region.