Andrew Iro Okungbowa
The African Union Commission declared 2021 as the Year of Art, Culture and Heritage, and to this end, a series of Pan-African events, called “Africa Celebrates”, has been packaged to celebrate mother Africa.
They are scheduled to run between October 15 and October 22 at The Club Addis and the African Union Headquarters in Ethiopia. Africa Celebrates is an eight-day festival that will highlight the continent’s prowess in music, fashion, dance, cuisine, arts and crafts. It will also include business fora.
The aims and objectives, according to the Commission, include: To celebrate Africa’s unity in diversity; To attract global attention and patronage to Africa’s rich cultural heritage which can be explored as a catalyst for the social economic growth of the continent’s creative arts; To promote intra/inter African trade and tourism; and to encourage us to patronise made in Africa by eating our food, wearing our clothes, appreciating our arts, crafts, music and dance.
Details indicate that all 55 Africa Union member states will participate in various activities, which include cuisine, music and dance. Three days of the event will be staged at the AU headquarters between October 20 and 22, beginning with the hosting of the gala fashion event of “Africa Celebrates”.
There will be the 5th edition of The Africa Fashion Reception (AFR), which is a Pan-African initiative. This year’s AFR event will present 30 top fashion designers from 30 African countries.
As part of Africa Celebrates, there will be two business fora, namely; the African Business Acceleration Forum and the Africa Fashion Business Summit.Africa Celebrates is being organised by Legendary Gold Limited from Nigeria in collaboration with the African Union Commission, Pristine Marketing Group and The Club Addis, the latter two from Ethiopia. – New Telegraph