Windhoek – Multi-award winning rapper and businessman, Cassper Nyovest, is the most googled South African in the country, according to Google Trends.
Celebrating its 15th year, Google Trends revealed the most searched topics and people in South Africa, with the artist topping the people’s list ahead of President Cyril Ramaphosa, politician Julius Malema, former President Jacob Zuma, and media personality Bonang Matheba, make round out the top five.
“A look at the list reveals that, among other things, South Africans use the internet to find the answer to pressing questions, stay informed on topical issues, connect to government services, keep up with thwir favourite public figures and look for work, food, entertainment and health related information,” Google said in a statement.
Nyovest used his social media pages to thank his fans.
“This is what I was talking about in the interview yesterday. Most searched South African in the past decade, Cassper Nyovest. Keep my name in your mouth please. Whether it’s good or bad, just keep talking me. I’ma find a way to cash in and make it lucrative for me.#990,” he said.
The news was also well received by his legion of fans on social media platforms.
Nkateko Shield said, “I’m always motivated by your work and your billionaire dream bro. Keep pushing, you not only making yourself proud but South Africa as a whole. You deserve to be King of rap in Africa.”
“I don’t even listen to your music, however, big ups. Im all for your attitude…as long as money is coming in, that’s what matters,” added Kuri Sayn.
The “Siyathandana” hit-maker is often hailed as a positive role model due to his humble character despite the fame and fortune accumulated since his music career took off in 2014.
His popularity has not only been buoyed by his smash hits, but also by his savvy business acumen. Nyovest has several endorsement deals with brands like Play, Ciroc and Samsung. Last month he announced a R100 million partnership with Drip Footwear for their joint sneaker line, Root of Fame, which has been selling well since its launch. Further, he is the host of the “The Braai Show With Cass” on TV.
But music remains his meat and potatoes.Nyovest recently released the amapiano influenced album Sweet and Short 2.0, and he has announced tour dates that will see him perform from Ghana to the United Arab Emirates.