Harare – Jah Prayzah`s three-year-old song, “Dangerous”, is back in rotation thanks to a Tik Tok challenge.
The #DangerousChallenge, which has had more than a million video clips shared and created, has pushed up streaming numbers on the song.
In an interview with The Southern Times Arts, Jah Prayzah`s manager Keen Mushapaidze said the song`s rejuvenation had not really surprised him.
“Music is timeless. Dangerous has proved exactly that. It just needs to get to the right ears and all the magic happens. This is a song that did so well back home a few years ago and now it has jumped back on the charts through social media and that is a beautiful feeling for any artist,” said Mushapaidze.
He said the trend, which coincided with the release of his new album Gwara was coincidental, the musician and his camp had nothing to do with it.
“You cannot plan around getting people happy. Your plans end on releasing and marketing but what the market does with your music totally depends on how it sounds for them. Gwara is still top of the charts on almost all major streaming services. Dangerous trending out there only adds attention to all the work we have done and will do. Take it as basically breaking into new markets. That can never be bad for any artist or any of his work,” said Mushapaidze.
The popularity on Tik Tok and Instagram comes at a time when the platforms are remitting funds to musicians, meaning that if the #DangerousChallenge continues for Jah Prayzah, there may be rich pickings for him.
“Music is an ecosystem. It is not just about Tik Tok but the domino effect on everything else that surrounds your music. That means more attention, more streams across all platforms and even more following plus relevance. So while Tik Tok can be monetized it is the broader financial picture that excites me,” added Mushapaidze.